Why do women wear makeup? Simple and discreet makeup ...

It is estimated that 78% of French women do not like leaving their home without makeup. Scientific research shows that there are two main reasons why women wear makeup :

• Camouflage - Anxious and unsafe women tend to wear makeup to appear less visible.
• Seduction - Women who want to be significantly more attractive tend to wear makeup to be more confident, sociable and assertive.

78 % of women believe that if they show their natural and intact face, they will not be able to do any of these things, and they will be treated differently. It turns out that there is scientific evidence that confirms the fears that make them wear makeup every day.

Women have learned from an early age that to succeed in everything, whether it's dating, job interviews or making friends with other popular girls, they have to be pretty, and the base for that is not entirely cultural. It may not be fair, but according to psychological studies, attractive people are treated more favorably in all areas of life, from dating to criminal trials to jobs.

How can women use makeup to be more attractive?

Before continuing, I want to emphasize that this article does not take into account the great diversity of people who use makeup and why. The research I am talking about here focuses on heterosexual men and women and is based on the assumption that only women wear it. This does not mean that these tips do not apply if you are not part of this specific group ...

What biology says about attractive female faces

The researchers discovered two universal characteristics that contribute to the attractiveness of the female face.

# 1: The amount of color contrast around the eyes and lips

Women naturally tend to have darker lips and skin around their eyes. So, our brain unconsciously notes that it is a sign of femininity. The more the contrast of colors between the eyes and the lips of a woman and her complexion of skin is pronounced, more she is feminine and appears young. By using makeup, women can increase the contrast of their face and thus increase their apparent femininity, youth, and health. Lipstick and eye shadow are makeup basics because they enhance these features.

There is another advantage of contrasting the face is that it allows highlighting the characteristics over a long distance. This means that a woman can get better attention from a man, even on the other side of the room.

Note: The effect of improving the external color of the eyes and lips is most important in heterosexual men because they are biologically related to women of feminine and fertile appearance.

# 2: The symmetry of the face, even if we do not perceive it!

We also like symmetrical faces, even when we can not perceive it. You may not realize it, but the majority of the faces are slightly asymmetrical - either side will be wider than the other, the shapes of the eyes will have minor differences, a cheekbone may be to be a little less pronounced, etc.

And the fewer variations there are in a face, the more it is perceived as attractive. The makeup unifies the complexion and the contour of the skin, eyeliner and lip liner can also make these features more symmetrical.

Makeup is an effective tool to look more attractive biologically. The question is how to make the most of it.

Here is the most important makeup tip!

If makeup is not your thing at all, or if there are mornings where you wake up without having the time or energy to make up, follow this advice if you go somewhere, where the impression that others are important to you:

• Concealer and foundation

The foundation is the cosmetic product that has the greatest impact on how women are perceived. This is particularly important at work because women who wear makeup have higher incomes and higher promotion potential. Skin discolorations, tired eye bags, and blemishes can make you look tired or sick.

If you have acne scars or other imperfections, you probably already realize that basic masks can, but not completely, cover them. This means that even with the foundation, your complexion is not quite uniform and you will not fully enjoy the benefits of makeup. To avoid this, before applying the foundation, apply enough concealer to remove your imperfections.

Likewise, oily skin can also decrease the uniformity of your skin. Mattify your face by applying powder on your foundation. Keep a compact container in your bag so you can reapply it as needed throughout the day.

Optimize your make-up based on scientific data

1. Blush: Studies show that having a pink hue on the cheeks makes you look younger and, for the subconscious mind, slightly excited, because for many, it looks like their natural color in sensual states.
2. Mascara, Eye Shadow and Eyeliner: Cosmetic surgeon Adam J. Scheiner, MD says that because women naturally have more color variation around their eyes, eye makeup improves that and makes them more attractive.
3. Lipstick: Again, it increases the contrast of the colors of the mouth. It is also perhaps not surprising that women wearing red lipstick are perceived as more attractive to straight men than those who opt for a more discreet lipstick color or no color at all.
4. Contour: As we said before, our brains love symmetrical faces. Modeling your face can make it more symmetrical and sharpen your angles.

For tips on how to make these types of makeup, ask the wonderful advice of beauty bloggers who can guide you step by step through each type of makeup.